I wouldn't call it a re-brand when it's the actual brand. Our name was always Roomie Remote. It's the name of the company and has been since 2011. The product of the company has been called Simple Control since October 2015, but that did not change the company name which you still can see on the App Store, copyrights, or many other places. In general lately, I'm preferring the actual brand (actually, I always preferred it, but Simple Control was not my choice). Whether I do anything further to return to the main brand, I'm not sure yet. Walking around CEDIA '18 with my original Roomie expo shirt from CEDIA '13, I must say everyone knows Roomie. Simple Control as a brand has never had nearly the reach that Roomie has. For right now I just changed a couple things to reflect the actual brand as an experiment.
Broadly, the niche market that Simple Control targeted didn't work which was clear since at least early 2017. Turning the ship back to the broader market we originally targeted is a lot easier said than done. Such work is in progress, but when you go down a road for several years, it means you're basically neglecting another road. If we're able to make the changes underway for this Fall, it may be that renaming to the main brand could be a good way to indicate that we have changed direction (a while ago).
There's an enormous amount of work left to be done, and not just on the product, but there is a Fall release planned.
Regarding the forum, the ability to find an answer by searching here is high. The noise is low. On the other hand, the forum causes a lot of confusion because many users don't read the notices and think this forum is a support mechanism. No matter how many pinned notices, global alerts, or whatever I do, the number of users that ignore it all and just post the most basic and easily handled support questions that need to be submitted with the right support details to resolve is pretty high. That means this forum needs a lot of moderation – every day a few messages need to be manually redirected to support.
The concept needs a rethink. I look at other support forums and they're either super-heavy moderation with low participation (Apple) or a cess-pool of angry users with problems and a rare support reply reminding people to contact support (SmartThings). I have tried the latter path responding to some threads here reminding people to contact support. It doesn't really fix anything. If I had to pick one, I'd pick the Apple path which is most similar to this forum so that at least it is easy to search and bad/wrong information is not left up, but choosing neither and doing something "better" is really what I'm looking for.