We think a better question here is: what is it you cannot do using the existing customization tools?
Certainly one of the fatal flaws of the previous generation of software in this area was that they are way too complicated and often relied on this concept that an end user is able to design their own remote from the ground up including button visual design – something that was obviously not going to happen or would regardless end in some variation of UI disaster. Years of horrible looking designs can be found as evidence of that, designs that will never be understood by anyone other than the person who designed it. We don't compare ourselves to such products as the vast majority of our users have neither the interest nor the time for such work, and we believe the end result is also usually horrible.
So, again, the question we ask is what the user really wants to do. Almost all such questions can be solved in a significantly better manner than simply throwing up our hands, giving up, and resorting to a pure editor – that's just lazy and trying to have the users do the work that should obviously have been done by trained UI designers, pixel-perfect visual artists, and software engineers (like Roomie).
It is often natural in a complex question like this to believe that it is too complex to solve and thus one should just have this huge and confusing editor that nobody can use properly. That's not likely to be a course we take, and we believe Roomie demonstrates exactly why. We will however be implementing real solutions to the real issues users want to handle related to that. The key is for us to make sure we're aware of those, and that is what we'd like users to let us know.
<strong>Will Price</strong>, Founder
<span style="color: #0066ff"><strong>Roomie Remote, LLC</strong></span>
<span style="font-size: xx-small"><strong>appstore</strong> <a href="http://appstore.com/RoomieRemote">appstore.com/RoomieRemote</a></span>